SCRIB3
San Francisco, CA
Board Member & Advisor
May 2026 – Present
Co-Founder & COO
Oct 2022 – May 2026
- Co-founded a marketing and communications agency for top-tier crypto and fintech clients. Scaled from zero to 90+ FTEs and $8M in annual revenue at 15–20% margins.
- Built the company's operating system from scratch: hiring bar, culture program, performance evaluation frameworks, professional development tracks, and management cadences.
- Scaled to ~100 people in the first 18 months, then deliberately consolidated to a 40-person team focused on enterprise accounts. Retained 80–90% of revenue while increasing project quality and team caliber.
- Won and led accounts with Franklin Templeton, Solana, Avalanche, Polygon, and Canton. Differentiated from white-label competitors through custom programs and longer sales cycles that produced 1.5+ year client tenures versus an industry norm of 3–4 months.
- Recruited and onboarded senior leadership, including the Chief Strategy Officer (now CEO), enabling the agency to compete against decades-old traditional firms for enterprise mandates.
- Directly managed the accounts and operations teams through their first 2+ years before promoting internally and handing off to specialist leaders.
- Launched and scaled three service lines — Creative (brand identity, campaigns), PR/Relations (Tier-1 media, podcasts, op-eds), and Digital (social, community, KOL management) — into a fully integrated agency offering.